Bradley is a professor of food and agricultural economics in the Dyson School, and he previously taught at Cal Poly in San Luis Obispo. Bradley’s research program focuses on economic, marketing, and regulatory issues in food markets with recent work examining consumer response to changes in nutrition and health information, food labeling practices, food waste mitigation strategies, and the introduction of new technologies. He is also an editor for the Journal of Wine Economics.  

Bradley is originally from Canada where he grew up on a large family farm that has produced apples, seed grains, beef cattle, pumpkins, processing vegetables, and edible beans (e.g., Borlotti beans). His most recent sabbatical was spent at the KEDGE Business School in Bordeaux, France. He and his partner Krista Mugford (also a Bethe House Fellow) have one daughter and two sons, and we stay busy driving them around the state to their soccer and hockey games.